[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.samalex.cz\/tvorba-e-shopu-na-shoptetu-pro-prodejce-odevu-a-obuvi\/#Article","mainEntityOfPage":"https:\/\/www.samalex.cz\/tvorba-e-shopu-na-shoptetu-pro-prodejce-odevu-a-obuvi\/","headline":"Tvorba e-shopu na Shoptetu pro prodejce od\u011bv\u016f a obuvi","name":"Tvorba e-shopu na Shoptetu pro prodejce od\u011bv\u016f a obuvi","description":"V \u010desk\u00fdch internetov\u00fdch obchodech neboli e-shopech se nej\u010dast\u011bji prod\u00e1v\u00e1 oble\u010den\u00ed a obuv. Tomu se ani nediv\u00edm, proto\u017ee jde o spot\u0159ebn\u00ed zbo\u017e\u00ed, kter\u00e9 se m\u016f\u017ee pom\u011brn\u011b rychle opot\u0159ebit a je pak … ","datePublished":"2026-05-15","dateModified":"2026-05-15","author":{"@type":"Person","@id":"https:\/\/www.samalex.cz\/author\/#Person","name":"samalex.cz\n","url":"https:\/\/www.samalex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"samalex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.samalex.cz\/wp-content\/uploads\/preis_king-online-shopping-4532460_640_1.jpg","url":"https:\/\/www.samalex.cz\/wp-content\/uploads\/preis_king-online-shopping-4532460_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.samalex.cz\/tvorba-e-shopu-na-shoptetu-pro-prodejce-odevu-a-obuvi\/","about":["Podnik\u00e1n\u00ed"],"wordCount":402,"articleBody":"      V \u010desk\u00fdch internetov\u00fdch obchodech neboli e-shopech se nej\u010dast\u011bji prod\u00e1v\u00e1 oble\u010den\u00ed a obuv. Tomu se ani nediv\u00edm, proto\u017ee jde o spot\u0159ebn\u00ed zbo\u017e\u00ed, kter\u00e9 se m\u016f\u017ee pom\u011brn\u011b rychle opot\u0159ebit a je pak zapot\u0159eb\u00ed jeho rychl\u00e1 v\u00fdm\u011bna. Internetov\u00e9 obchody s t\u00edmto prodejn\u00edm artiklem nav\u00edc nab\u00edz\u00ed opravdu velmi bohat\u00fd sortiment a vyznat se v t\u00e9 spleti obchod\u016f nemus\u00ed b\u00fdt snadn\u00e9. V\u00edm to z vlastn\u00ed zku\u0161enosti, ned\u00e1vno jsem popt\u00e1val letn\u00ed t\u0159\u00ed\u010dtvrte\u010dn\u00ed kalhoty, ov\u0161em pat\u0159\u00edm k n\u00e1ro\u010dn\u00fdm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed se nespokoj\u00ed s b\u011b\u017en\u00fdmi \u010dern\u00fdmi hadry, kter\u00fdch je v\u0161ude plno, j\u00e1 \u010dernou pova\u017euji za barvu smutku a obl\u00e9k\u00e1m se naopak do pestr\u00fdch pastelov\u00fdch barev.Na\u0161t\u011bst\u00ed existuj\u00ed obchody, kter\u00e9 toto zbo\u017e\u00ed nab\u00edz\u00ed ve \u0161pi\u010dkov\u00e9 kvalit\u011b, ale mus\u00edte si d\u00e1t tu pr\u00e1ci a zam\u011bstnat webov\u00e9 vyhled\u00e1va\u010de, aby v\u00e1m objevily p\u0159esn\u011b takov\u00e9 prodejce. Chce-li se n\u011bkdo st\u00e1t obchodn\u00edkem a nab\u00edzet kr\u00e1sn\u00e9 od\u011bvn\u00ed a obuvnick\u00e9 v\u00fdrobky, m\u011bl by v prvn\u00ed \u0159ad\u011b oslovit specialisty, kte\u0159\u00ed se zab\u00fdvaj\u00ed tvorbou e-shop\u016f na platform\u011b Shoptet. Ti zhotov\u00ed web na m\u00edru, n\u00e1sledn\u011b se e-shop napln\u00ed daty a m\u016f\u017ee se za\u010d\u00edt s prodejem.Aby v\u0161ak byl prodej \u00fasp\u011b\u0161n\u00fd, je t\u0159eba nejprve p\u0159it\u00e1hnout pozornost z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee se za\u0159ad\u00edte mezi weby, kter\u00e9 budou zn\u00e1t webov\u00e9 vyhled\u00e1va\u010de, u n\u00e1s nej\u010dast\u011bji Google a Seznam Sklik. K tomu slou\u017e\u00ed problematika SEO, dnes ji\u017e pom\u011brn\u011b obs\u00e1hl\u00e1 z\u00e1le\u017eitost, bez n\u00ed\u017e prakticky nelze na internetu \u00fasp\u011b\u0161n\u011b prod\u00e1vat v\u016fbec nic. Dal\u0161\u00edm d\u016fle\u017eit\u00fdm n\u00e1strojem pro prosperitu e-shopu je e-mailing. Jde o komunikaci se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky, kte\u0159\u00ed si doty\u010dn\u00fd obchod obl\u00edb\u00ed a odsouhlas\u00ed rozes\u00edl\u00e1n\u00ed e-mailov\u00fdch zpr\u00e1v s novinkami a slevov\u00fdmi akcemi, s nimi\u017e lze u\u0161et\u0159it a z\u00edskat dal\u0161\u00ed zaj\u00edmav\u00e9 v\u00fdrobky. Neple\u0165te si v\u0161ak e-mailing se spamem, spam je nevy\u017e\u00e1dan\u00e1 a \u010dastokr\u00e1t obt\u011b\u017euj\u00edc\u00ed po\u0161ta, zat\u00edmco e-mailing je prosp\u011b\u0161n\u00e1 komunikace mezi obchodem a spokojen\u00fdm z\u00e1kazn\u00edkem.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tvorba e-shopu na Shoptetu pro prodejce od\u011bv\u016f a obuvi","item":"https:\/\/www.samalex.cz\/tvorba-e-shopu-na-shoptetu-pro-prodejce-odevu-a-obuvi\/#breadcrumbitem"}]}]